Strategic Marketing. Engineered for Growth

At iBusiness Formula, we move past the guesswork. We build the systems that define your brand and drive your revenue.
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What does your business need today?

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Brand Strategy & Content

The Foundation of Your Business

In a crowded market, being "good" isn't enough. You have to be distinct. We help you move beyond being just another option and transform your business into a market leader people actually trust.

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Holistic Brand Strategy
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Holistic Brand Strategy

We dig into the "Why" behind your business. We don't just look at what you sell; we look at who you are and why your customers should care.

  • Market Positioning: We identify the "white space" in your industry so you can own a category, not just compete in one.
  • Customer Personas: Deep-dive research into your audience’s pain points to ensure your brand feels like the only logical solution
Communication Strategy Your Unified Voice
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Communication Strategy Your Unified Voice

How you speak determines who listens. We ensure your brand sounds consistent, whether it's a social media caption or a formal proposal.

  • Tone of Voice Guidelines: We define your brand’s personality-ensuring you sound professional, authoritative, yet approachable..
  • Core Messaging Pillars: We distil your value into 3–5 key messages that we reinforce across every touchpoint to build long-term trust.
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Content Planning & High-End Creative
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Content Planning & High-End Creative

Strategy is the map; creative is the vehicle. We produce the assets that actually stop the scroll.

  • Strategic Content Planning: No more "posting for the sake of it." We build 90-day roadmaps aligned with your sales cycles.
  • Static, Animation & Video: From cinematic brand stories to thumb-stopping 2D/3D animations and high-energy vertical video (Reels/TikToks) designed for the modern attention span.
PPC & Performance Marketing

The Engine of Your Revenue

Once your brand has a voice, we give it a megaphone. We use data-driven precision to find your customers and lead them straight to your checkout.

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Paid Ads (PPC) & Lead Generation
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Paid Ads (PPC) & Lead Generation

We manage your ad spend with the same rigour as an investment portfolio. We don’t care about "likes" - we care about your bottom line.

  • Google & Meta Ads: Capturing high-intent searchers and disrupting the social scroll with high-converting creative.
  • Continuous Optimisation: We A/B test everything-headlines, imagery, and audiences-to ensure your Cost Per Acquisition (CPA) stays low while your volume scales.
Email Marketing & Lifecycle Automation
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Email Marketing & Lifecycle Automation

Your email list is your most valuable asset. We help you own the relationship with your customers so you aren't always paying for the same click twice.

  • Automated Sales Funnels: "Welcome" sequences and "Abandoned Cart" flows that work 24/7 to recover lost revenue.
  • Retention Campaigns: Keeping your brand top-of-mind with value-driven content that turns one-time buyers into repeat fans.
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Onsite SEO & Conversion Strategy
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Onsite SEO & Conversion Strategy

We make sure your website works as hard as your ads do. If your site isn't converting, traffic is just a vanity metric.

  • Technical SEO: We optimise the "under the hood" bits-speed, mobile-friendliness, and site structure-to keep Google happy.
  • Conversion Rate Optimisation (CRO): We refine your landing pages to remove friction, making it as easy as possible for customers to say "Yes."